Superbowl commercials!

[emmagrant01]

I know this may not make much sense to anyone outside the US, but. I'm not a football fan, so like many, I only watch the Superbowl for the commercials.

So: Superbowl commercial commentary!

• Snickers: two guys "accidentally" kiss
• Bud Light: "English class"
• Budweiser: the wannabe Dalmatian (Awww...)
• The awesome Japanese monster movie spoof for a personal navigation system (can't remember the brand name)
• Coke: The machinima commercial -- yet another example of fan practices being picked up by popular culture.
• Chevrolet: OMG the one where all the guys were stripping and washing the car with the four cringing women inside!!
• GM: the little robot trying to pick up the pieces of his shattered life to the tune of "All By Myself" totally made me cry. I can't even blame hormones.
• Coke: MDH just explained to me that the "milestones in Black history" one refers to the fact that the coaches of both teams are Black, a first in the history of the Superbowl. So, very cool.
• Sprint: Connectile dysfunction. *snerk*

Halftime: Okay, Prince? ROCKED. God, I love him. He sure looks good for a man on the verge of turning 50.

• Sheryl Crowe, have you SOLD YOUR SOUL? :-P
• Taco Bell: the lions were hilarious! "Dude, Ricardo Montalban?"
• Emerald Nuts: They always have weird-ass commercials. Is Robert Goulet that hard-up for work?
• Motorola: Waitress, referring to Charles Barkely: "Is this your dad?" LOL!
• That insurance company: K-Fed! Even though I'd seen it before, it's still funny. I bet Britney got a laugh.
• Bud Light: The hitchhiker one. "Honey, he has an axe!" "But he has Bud Light!" And then the next hitchhiker has a chainsaw, and axe man is all "He has a chainsaw!" "But he has Bud Light!" :-D
• HEB (local one, I think): Emmit Smith is superfly! That was cute.
• Budweiser: crabs worshiping the cooler of beer. The animation was good, but I think I missed something with that one...
• HP: I love OCC, so it was great to see the guys in such a cool commercial.
• eTrade: "Things you can do with one finger". Funny that they didn't mention any of the ones that popped into my mind. *coughs*
&bull: CareerBuilder: I didn't like the ads at first, but they're starting to grow on me.

Note: Most of the commercials can be seen HERE. :-D

Comments

[empathic-siren.livejournal.com]

The Snickers one was especially funny, I thought. (The Doritos one, while deeply disturbing, was pretty good)

[emmagrant01.livejournal.com]

Yeah, I didn't get the Doritos one. :-/

[lauramcewan.livejournal.com]

I believe that was a fan-created one, won a contest. :)

[house-illrepute.livejournal.com]

which one? there were two.


the one with the car accident was brilliant. especially since it was fan-made, which i thought made it even better. granted, they were prolly film students and not Joe blow with a camcorder... but still....

[ladybelz.livejournal.com]

The Snickers Kiss made me laugh my ass off.

[emmagrant01.livejournal.com]

Hee! "Do something manly!"

[ladybelz.livejournal.com]

Only manly men would stand there and rip off their own chest hair and grunt like apes, LoL!

[lauramcewan.livejournal.com]

I was singing along with the GM one!

[emmagrant01.livejournal.com]

As soon as I realized what song it was, there were tears. I can be such a girl! :-P

[lauramcewan.livejournal.com]

At least I am comforted in knowing that I'm not the only one who can cry about the "life" of an inanimate object. Or, well, you know what I mean!

[mtnjoy.livejournal.com]

Hahaha! I'm not watching the Super Bowl--haven't had tv for, dang, eight years now--but my friend has been watching and texting me about all the awesome commercials. I'm all, *shrug* Eh, guess you have to be there...

Come on to lj, and what's the first thing I see? A post about Super Bowl commercials.

It may be a Sign. No, really. ;)

[emmagrant01.livejournal.com]

I've always watched it for the commercials, heh. It's interesting to see the really innovative ones, and to get an idea of the direction marketing agencies are going.

I didn't even know who was playing until about two hours before it started!

[greyandgrey.livejournal.com]

I figure they'll all be up on youtube within the week ^_~

[emmagrant01.livejournal.com]

Actually, they're all here (http://sports.aol.com/nfl/superbowlads). And they add them as they get aired. :-)

[house-illrepute.livejournal.com]

i liked the obsessed-machine-dreaming one... we were all 'awww' until the machine 'woke up'.

i also thought the lion commercials were funny. the second one where he's trying to teach the other one how to roll his rrr's was lollercoaster (considering one of my buddies watching it with me can't roll her rrr's).

i also thought 2 of the 3 Career Builders were amazing... the 3rd one (the 'performance review') was merely 'meh'.

for the most part, however, very lack-luster commercials, especially for 2.5mil a pop.

and the problem comes with the 'what were the commercials for again?', because until you mentioned it, i forgot the tigers were for Taco Bell.

[emmagrant01.livejournal.com]

It is funny how there are a lot of commercials that are like little art films, and then you don't know what the ad was for. I don't know if that's intentional (to create buzz so people will talk about it) or what, but it happens enough that it makes me think it must be. :-P

[house-illrepute.livejournal.com]

before i forget, did you see the Stevie Nicks pre-game show? I thought it cool that she ended it on a song that was inspired by Prince (who also came in and performed the famous synthesizer line in one take).

at any rate:

i sometimes wonder that, too. for some of the arty ones, i think that may be true... but i don't think the dreaming-machine or the lions were arty. and i wonder how many other people didn't remember what it was for. i doubt in those situations, Taco Bell was wanting to spend $2.5 million to create a buzz.

but certainly, some of those others, you're probably right. altho' frequency of a mistake doesn't mean it was intentional. companies make million dollar mistakes all the time. but it is a whole new ballgame now that people can go home, type the general jist of the comm in google, find the comm, and then watch it and re-watch it over and over again.

21st century advertising escapes me as much as 20th century advertising escaped me.

[knic26.livejournal.com]

The snickers one has 4 endings. go to afterthekiss.com to see them all.

[emmagrant01.livejournal.com]

ooh!

[house-illrepute.livejournal.com]

i'm voting for the Love Boat.

[emmagrant01.livejournal.com]

I voted for that one too -- it was the only one that wasn't homophobic. :-P

[house-illrepute.livejournal.com]

THANK YOU!

'i'd rather poison myself than kiss a dude'...?


fuck that.

[knic26.livejournal.com]

I enjoyed that one too. 3somes are a weakness of mine...even if they do look like that :))

[house-illrepute.livejournal.com]

hahahahhahahahahaha!


i loved the hair flip.

[mania-regale.livejournal.com]

Did you catch that the cooler's outline was essentially that of a giant crab? Hence why when the cooler handles moved, the crabs followed suit with their claws, ditto for the beer bottles and antennae. It's the only explanation I can come up with for that one. :)

[prestonsbarr.livejournal.com]

I cried too when the robot jumped into the river! That was a terrible commercial.. I probably would have been tramatized if I was younger! T_T

And Prince did rock! God he was just awesome with the guitar

[cadillacaro.livejournal.com]

The little crabs worship the Bud because the cooler looks like a giant crab. :)

[shanna-souzou.livejournal.com]

I swear, there must be a rule about there being one "monster spoof" commercial each year. Last year it was Hummer, I think.

I loved the first two careerbuilder commercials.

We had a bunch of girls over and the chips and booze were flowing so we only paid attention to the particularly flashy or odd commercials. So we probably missed alot of the dialogue-based jokes.

The GM robot was so sad. That commercial was disturbing. We all just sat there staring at it, like we couldn't believe GM had just done that.

I was suprised how many commercials were ones I'd seen before. It seems like there were fewer new, funny commercials this year.

And of course, nothing completes my week better than the Snickers commercial. We tuned into the game late (because my roommate doesn't understand the concept of central time) so this was actually the first commercial we saw.

[sagcat.livejournal.com]

King Kaufman is the best sports writer in America, and I was really looking forward to his column this morning. he didn't disappoint.
http://www.salon.com/sports/col/kaufman/2007/02/05/monday/
The article includes his condemnation of the homophobia of the Snickers ad in particular and slams the network and and a few others for perpetuating homophobia on a day which saw a landmark achievement in America's f'd up race relations.

I think having that snickers ad so early in the game soured me on all the other ads, too. I was annoyed. My wife happened to be in the room for that spot, and she had a wtf? reaction to it as well. I felt the need to apologize to her on behalf of football fans and explained once again that football is almost intrinsically a conservative sport.

The best ad was the lonely robot, but funny that I can't even remember for whom or what kind of product it was. Cars of some type?

[sagcat.livejournal.com]

oh and one more complaint that King just reminded me of - the bud or bud light commercial that was 30 seconds of people slapping each other, apparently because slapping people is funny. My five year old son was in the room for that one, and after like 7 seconds of that shit, I was scrambling for the remote to turn the tv off so he wouldn't see it. I was freaking infuriated with that one. If I didn't already avoid shitty beer, I'd fucking boycott. Same goes for shitty, unhealthy candy bars. =-P

[glasshouses.livejournal.com]

The funniest ad wasn't even a commercial. Just a 10 second spot with Dave Letterman and Oprah Winrey as a married couple on a couch watching the Superbowl.

Mwaaahaahaa!

[drgaellon]

I found the Snickers ad absolutely offensive. The GM robot was adorable. The Coke machinima and the Bud crabs were cute animations, but was it money well spent?

My sister lives just a couple of miles from OCC...

stupor bowl. ;P

[verdenia.livejournal.com]

Heh. I was especially noticing the players giving ass-pats-- particularly when a ref got one!

Did y'all have the Go Daddy webhosting "Everybody wants to work in Marketing" commercial?
I realized after seeing your list that it might've been a more local one. ;P

Loved Prince; loved the Godzilla inspired GPS ad. [garmin]. ;P & the coke machinima one. ;D